INVENTORY DECISION INTELLIGENCE · D2C
Your inventory does not have a visibility problem.
It has a decision problem.
Working capital stays trapped while teams wait for certainty that never arrives. Only decisions unlock margin.
Your ERP records inventory. Your planning tool flags risk. Your dashboards surface exceptions.
No migration required
No rip-and-replace
No rip-and-replace
Results next buying cycle
BUT NOBODY IS MAKING THE ACTUAL
OPERATIONAL DECISION ON:
what to buy
how much to buy
where inventory should sit
what should be liquidated
what should never be reordered again
That gap is where working capital slows down, margins compress, and inventory turns collapse.
Best suited for D2C brands carrying
$2M to $50M in inventory.
-
what to buy
-
how much to buy
-
where inventory should sit
-
what should be liquidated
-
what should never be reordered again
Your inventory does not have a visibility problem. It has a decision problem.
Working capital stays trapped while teams wait for certainty that never arrives. Only decisions unlock margin.
Your ERP records inventory. Your planning tool flags risk. Your dashboards surface exceptions.
No migration required
No rip-and-replace implementation
Results from the next buying cycle
But nobody is making the actual operational decision on :
-
what to buy
-
how much to buy
-
where inventory should sit
-
what should be liquidated
-
what should never be reordered again
That gap is where working capital slows down, margins compress, and inventory turns collapse
Redefined Logistics works inside your existing stack to help your team make faster, financially aligned inventory decisions — without replacing vendors, warehouses, or systems.
THE REAL PROBLEM
Why inventory
systems still
fail operators.
Every system your team uses improves what
you can see. None of them improve what
you decide.
ERP Systems
Record inventory. Don't tell anyone what to
do about it.
01
Planning Tools
Surface risk and forecast variance. Stop
short of the call.
02
Dashboards
Visualize exceptions. Leave the decision unowned.
03
Teams
Wait for cross-functional sign-off. Working
capital sits idle.
04
Redefined becomes the operational
decision layer between your inventory
data and the actions your business
actually takes.
THE REAL PROBLEM
Why inventory
systems still
fail operators.
Every system your team uses improves what
you can see. None of them improve what
you decide.
ERP Systems
Record inventory. Don't tell anyone what to
do about it.
01
Planning Tools
Surface risk and forecast variance. Stop
short of the call.
02
Dashboards
Visualize exceptions. Leave the decision unowned.
03
Teams
Wait for cross-functional sign-off. Working
capital sits idle.
04
Redefined becomes the operational
decision layer between your inventory
data and the actions your business
actually takes.
COMPARISON
What your systems do
vs. what Redefined
does.
WHAT YOUR SYSTEMS DO
Puts replenishment decisions on
you
Continues with inadequate forecast
tools and support
Addresses your needs only with
significant customizations
WHAT REDEFINED DOES
Makes the buying decisions and
executes with your team and
suppliers
Forecasts inventory fully
calibrated with demand signals
from week one
Works alongside your existing
OMS, ERP, WMS, and TMS. Zero
migration, zero new tooling
Millions are lost in inventory decisions nobody owns
CLIENT RESULT
How a $60M D2C brand released $4.5M in working capital in 120 days — without
changing a single vendor or warehouse.
$4.5M
WORKING CAPITAL RELEASED
120
days
TO CAPITAL RELEASED
27%
REDUCTION IN COST-TO-SERVE
TESTIMONIAL
We did not replace our ERP or overhaul
operations. Redefined helped us identify where working capital was getting trapped, what Inventory decisions were slowing turns, and how to correct them operationally.
CFO · D2C Fashion Brand
$60M ARR · Name withheld at client request
Supporting Case Narrative
A D2C fashion brand at $60M ARR had $4.5M locked in slow-moving inventory. The buying team was making decisions on many-weeks-old data. No one owned the call on what to liquidate, what to hold, and what to reorder.
Redefined mapped the inventory structure, deployed a forward-looking forecasting model, and guided the team toward a new decision framework to move working capital in 120 days. Not a single vendor or warehouse changed.
THE REAL PROBLEM
Why inventory systems still
fail operators.
Every system your team uses improves what you can see. None of them improve what you decide.
ERP Systems
Record inventory. Don't tell
anyone what to do about it.
01
Planning Tools
Surface risk and forecast
variance. Stop short of the call.
02
Dashboards
Visualize exceptions. Leave the decision unowned.
03
Teams
Wait for cross-functional sign-off. Working capital sits idle.
04
Redefined becomes the operational decision layer between your inventory data and the
actions your business actually takes.
What your systems do vs. What
Redefined does .
COMPARISON
WHAT YOUR SYSTEMS DO
Puts replenishment decisions on you
Continues with inadequate forecast tools and support
Addresses your needs only with significant customizations
WHAT REDEFINED DOES
Makes the buying decisions and executes with your team and suppliers
Forecasts inventory fully calibrated with demand signals from week one
Works alongside your existing OMS, ERP, WMS, and TMS. Zero migration, zero new tooling
WHAT YOU ACTUALLY NEED
You do not need
more data.
You need decisions that move inventory and free capital.
Faster operational decisions on what to buy and what to cut
Placement logic that matches real demand, not last quarter's assumptions
Faster operational decisions on what to buy and what to cut
Financially aligned inventory movement that improves
turns predictably
Fewer buying mistakes with someone in the roommaking the call
Reduced carrying costs without emergency liquidation
That is what Redefined operationalizes.
HOW IT WORKS
What the first
90 days look like.
STEP 01
Inventory Health Audit
Within the first week, your team sees exactly where working capital is trapped and which decisions are costing you margin.
Slow-moving inventory
Carrying cost exposure
Warehouse imbalance
Inventory turns
SKU-level inefficiencies
Placement logic failures
STEP 02
Decision Model Design
Your team gets a buying and placement framework built around your actual operation — not generic benchmarks or theoretical forecasting models.
Built specifically around your SKUs
Your suppliers, your lead times
Your channels, your demand behavior
Your margin structure
STEP 03
Operational Execution
Decisions get implemented inside the systems your team already runs. Results show up in the next buying cycle.
Reorder logic
SKU rationalization
Inventory balancing
Placement sequencing
Working capital prioritization
STEP 04
Continuous Decision Support
Inventory conditions change constantly. So should decisions.
Monthly reviews covering turns and placement
Cost-to-serve and replenishment timing
Working capital allocation
The model improves every cycle
WHY REDEFINED EXISTS
Visibility improved. Decision
quality did not.
I spent more than two decades inside complex supply chain environments at Quince, Pitney Bowes, and Office Depot, and with hundreds of brands and suppliers. The same issues persisted: excess inventory that only continued to age, buying decisions made on last quarter's data, and working capital sitting locked in a warehouse while the business needed better cash flow.
That gap between diagnosis and execution is where margin disappears.
Companies continue to invest heavily in visibility, reporting, forecasting, and infrastructure. Yet inventory decisions are still delayed, fragmented, or driven by outdated assumptions. The tools are either too simple or too complex. Neither one sits in the room with the operating team and says: here is the decision, here is why, here is how we execute it this week.
That is what Redefined does.
Quince
Pitney Bowes
Office Depot
Rajeeb Mohapatra
Founder and CEO
Built for DTC leaders.
WHO THIS IS BUILT FOR
ROLE
CFO
Chief Financial Officer
Revenue is growing. Cash is not moving. It
is sitting in inventory that turns too slowly
while carrying costs compound every
quarter. You need operational decisions
that improve inventory efficiency and
release working capital — not another
reporting layer.
ROLE
COO
Chief Operating Officer
The business has operational scale, but
inventory decisions are still fragmented
across teams, spreadsheets, and delayed
planning cycles. Margins shrink quietly
while inventory expands. Nobody has made the actual call on what to stock, how much,and where to put it before the next season.
ROLE
CSCO
Chief Supply Chain Officer
You are making a multi-million-dollar buying decision based on a spreadsheet that was last updated two weeks ago. You know the model is wrong. You just do not have anything better to replace it with. That is what we build, alongside your team, inside the tools you already use.
Request an inventory decision audit.
GET STARTED
A focused working session with Redefined Logistics. We review your inventory structure, identify working capital inefficiencies, and tell you exactly which decisions to make first.
WHAT WE REVIEW
Inventory structure and carrying cost exposure
Working capital inefficiencies and slow-moving SKUs
Highest-impact operational decisions to act on first
WHAT YOU ACTUALLY NEED
You do not need
more data.
You need decisions that move
inventory and free capital.
1. Faster operational decisions on what to
buy and what to cut
2. Financially aligned inventory movement
that improves turns predictably
3. Working capital velocity instead of capital sItting in a warehouse
4. Placement logic that matches real demand, not last quarter’s assumptions
5. Fewer buying mistakes with someone in
the room making the call
6. Reduced carrying costs without emergency
liquidation
HOW IT WORKS
What the first
90 days look like.
STEP 01
Inventory Health Audit
Within the first week, your team sees exactly where working capital is trapped and which decisions are costing you margin.
Slow-moving inventory
Carrying cost exposure
Warehouse imbalance
Inventory turns
SKU-level inefficiencies
Placement logic failures
STEP 02
Decision Model Design
Your team gets a buying and
placement framework built around
your actual operation — not generic
benchmarks or theoretical forecasting
models.
Built specifically around your SKUs
Your suppliers, your lead times
Your channels, your demand behavior
Your margin structure
STEP 03
Operational Execution
Decisions get implemented inside the
systems your team already runs.
Results show up in the next buying
cycle.
Reorder logic
SKU rationalization
Inventory balancing
Placement sequencing
Working capital prioritization
STEP 04
Continuous Decision Support
Inventory conditions change
constantly. So should decisions.
Monthly reviews covering turns and
placement
Cost-to-serve and replenishment
timing
Working capital allocation
The model improves every cycle
Ready to see where
your working
capital is trapped?
Book a free inventory decision audit.
60 minutes. No pitch deck.
Book an audit
WHY REDEFINED EXISTS
Rajeeb Mohapatra
Founder and CEO
Visibility improved.
Decision quality did not.
Spent more than two decades inside complex supply chain environments at Quince, Pitney Bowes, and Office Depot, and with hundreds of brands and suppliers. The same issues persisted: excess inventory that only continued to age, buying decisions made on last quarter’s data, and working capital sitting locked in a warehouse while the business needed better cash flow.
That gap between diagnosis and execution is where margin disappears.
Companies continue to invest heavily in visibility, reporting, forecasting, and infrastructure. Yet inventory decisions are still delayed, fragmented, or driven by outdated assumptions. The tools are either too simple or too complex. Neither one sits in the room with the operating team and says: here is the decision, here is why, here is how we execute it this week.
That is what Redefined does.
Quince
Pitney Bowes
Office Depot
WHO THIS IS BUILT FOR
Built for DTC
leaders.
ROLE
CFO
Chief Financial Officer
Revenue is growing. Cash is not moving. It
is sitting in inventory that turns too slowly
while carrying costs compound every
quarter. You need operational decisions
that improve inventory efficiency and
release working capital — not another
reporting layer.
ROLE
COO
Chief Operating Officer
The business has operational scale, but
inventory decisions are still fragmented
across teams, spreadsheets, and delayed
planning cycles. Margins shrink quietly
while inventory expands. Nobody has
made the actual call on what to stock, how
much, and where to put it before the next
season.
ROLE
CSCO
Chief Supply Chain Officer
You are making a multi-million-dollar
buying decision based on a spreadsheet
that was last updated two weeks ago. You
know the model is wrong. You just do not
have anything better to replace it with.
That is what we build, alongside your
team, inside the tools you already use.
GET STARTED
Request an inventory
decision audit.
A focused working session with Redefined Logistics. We review your inventory structure, identify working capital inefficiencies, and tell you exactly which decisions to make first.
WHAT WE REVIEW
Inventory structure and carrying cost exposure
Working capital inefficiencies and slow-moving
SKUs
Highest-impact operational decisions to act on
first