Stop Leaking Margins.
Start Growing.
The supply chain intelligence platform that helps D2C brands free up $2-5M in working capital, cut costs by 20-30%, and build resilient operations without disrupting existing vendors or warehouses.
✓ Built for Scaling D2C Brands ($10m - 20200M ARR)
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✓ Built for Scaling D2C Brands ($10m - 20200M ARR)
✓ 70+ years combined supply chain expertise
Inventory
Shipments
WORKING CAPITAL FREED
$4.2M
▲ 12%
OTIF RATE
98.5%
▲ 12%
LANDED COST VAR
-15%
▼ Optimization
OTIF Rate
98.5%
▲ 4%
✓ 70+ years combined supply chain expertise
Stop Leaking Margins.
Start Growing.
Cash Trapped in Inventory
$2-5M locked in excess or
slow-moving stock
8-15 vendors. 3+ FTEs just coordinating shipments .
8-15 vendors. 3+ FTEs just coordinating shipments .
Your investors want growth, but capital is frozen in warehouses.
Margins Eroding from Complexity
8-15 vendors. 3+ FTEs just coordinating shipments.
8-15 vendors. 3+ FTEs just coordinating shipments .
8-15 vendors. 3+ FTEs just coordinating shipments .
Fragmented and reactive operations eating 20–30% of your margin.
Scaling D2C Brands Are Losing Millions to Silent Supply Chain Leaks
Fast growth, tarrif surprises expose fragile operations. Here's what's costing you
8-15 vendors. 3+ FTEs just coordinating shipments .
Cash Trapped in Inventory
$2-5M locked in excess or
slow-moving stock
8-15 vendors. 3+ FTEs just coordinating shipments .
Your investors want growth, but capital is frozen in warehouses.
Margins Eroding from Complexity
8-15 vendors. 3+ FTEs just coordinating shipments .
Fragmented and reactive operations eating 20–30% of your margin.
Fragile Operations at Scale
What worked at $20M is breaking at $50M+.
Tariff shocks, stockouts, late deliveries you're always reacting, never prepared.
Fragile Operations at Scale
What worked at $20M is breaking at
$50M+.
8-15 vendors. 3+ FTEs just coordinating shipments .
8-15 vendors. 3+ FTEs just coordinating shipments .
Tariff shocks, stockouts, late deliveries you're always reacting, never prepared.
Built for Every Leader Who Touches Supply Chain Performance
For CFOs
Free up working capital and improve margin. Show investors clear ROI. Walk into board meetings with answers, not excuses
For COOs
Simplify operational chaos. Reduce cost to serve by 25%. Focus on growth, not firefighting
For CSCOs
Adaptive AI improves inventory planning, procurement, and placement, with tariff triage, fully landed cost simulation...
Adaptive AI improves inventory planning, procurement, and placement, with tariff triage, fully landed cost simulation...
For CSCOs
For CEOs & Founders
Organically Scale your business without your supply chain becoming a bottleneck. Investor-ready metrics at your fingertips.
For COOs
Simplify operational chaos. Reduce cost to serve by 25%. Focus on growth, not firefighting.
For CFOs
Free up working capital and improve margin. Show investors clear ROI. Walk into board meetings with answers, not excuses.
For CSCOs
Adaptive AI improves inventory planning, procurement, and placement, with tariff triage, fully landed cost simulation...
For CEOs & Founders
Organically Scale your business without your supply chain becoming a bottleneck. Investor-ready metrics at your fingertips.
1. ASSESS
From Assessment to Action in 3 Simple Steps
We analyze your supply chain to identify where you're leaking margin—inventory, fulfillment, vendor complexity, and trade risks.
We analyze your supply chain to identify where you’re leaking margin—inventory, fulfillment, vendor complexity, and trade risks.
1. ASSESS
Our platform orchestrates smarter decisions: what to buy, when, how much, how much does it cost, where to buy from, and where to place it - using predictive intelligence, not guesswork.
2. OPTIMIZE
You reinvest freed capital into marketing, new products, and scaling operations—while we keep your supply chain resilient.
3. GROW
2. OPTIMIZE
Our platform orchestrates smarter decisions: what to buy, when, how much, how much does it cost, where to buy from, and where to place it using predictive intelligence, not guesswork.
3. GROW
Our platform orchestrates smarter decisions: what to buy, when, how much, how much does it cost, where to buy from, and where to place it using predictive intelligence, not guesswork.
3. GROW
You reinvest freed capital into marketing, new products, and scaling operations—while we keep your supply chain resilient.
The Brain and Muscle for Smarter Supply Chains
Two platforms, one unified system: predictive intelligence + inventory-first execution
RedefinedIQ
(The Brain)
Predictive intelligence that guides every decision.
Demand Forecasting
Know what to buy before demand spikes
Intelligent Inventory Orchestration
Free up $2-5M in working capital
Trade Adaptive Engine
Enables true fully landed cost assessment
Unified Control Tower
One view of Supplier POs, Inventory, Orders and Shipments
Intelligent Inventory Orchestration
Know what to buy before demand spikes
RedefinedIQ
(The Brain)
Predictive intelligence that guides every decision.
Demand Forecasting
Know what and when aligning with demand.
Intelligent Inventory Orchestration
Free up $2-5M in working capital
Trade Adaptive Engine
Enables true fully landed cost assessment
Unified Control Tower
One view of Supplier POs, Inventory, Orders and Shipments
Proactive Alerts and Notification
Reduce damage control, and build resiliency for scaling.
DropSkip
(The Muscle)
Inventory First execution for your supply chain.
Smart Warehouse Placement
Inventory where your customers are
Real-Time Orchestration
95%+ on-time-in-full delivery
Cost-Optimized Routing
Reduce fulfillment costs by 20-30%
Just in Time Inventory
Optimize cash flow with precise timing
Multi-Channel Fulfillment
D2C, wholesale, marketplace—all unified
RedefinedIQ
(The Brain)
Predictive intelligence that guides every decision.
Demand Forecasting
Know what and when aligning with demand.
Intelligent Inventory Orchestration
Free up $2-5M in working capital
Enables true fully landed cost assessment
Trade Adaptive Engine
Unified Control Tower
One view of Supplier POs, Inventory, Orders and Shipments
Proactive Alerts and Notification
Reduce damage control, and build resiliency for scaling.
DropSkip
(The Muscle)
Inventory First execution for your supply chain.
Smart Warehouse Placement
Inventory where your customers are
Real-Time Orchestration
95%+ on-time-in-full delivery
Reduce fulfillment costs by 20-30%
Cost-Optimized Routing
Just in Time Inventory
Optimize cash flow with precise timing
Multi-Channel Fulfillment
D2C, wholesale, marketplace—all unified
RedefinedIQ
(The Brain)
Demand Forecasting
Know what to buy before demand spikes
Intelligent Inventory Orchestration
Free up $2-5M in working capital
Trade Adaptive Engine
Enables true fully landed cost assessment
Unified Control Tower
One view of Supplier POs, Inventory, Orders and Shipments
Proactive Alerts and Notification
Build resiliency for scaling
DropSkip
(The Muscle)
Smart Warehouse Placement
Inventory where your customers are
Real-Time Orchestration
95%+ on-time-in-full delivery
Cost-Optimized Routing
Reduce fulfillment costs by 20-30%
Just in Time Inventory
Optimize cash flow with precise timing
Multi-Channel Fulfillment
D2C, wholesale, marketplace—all unified
Trusted by Scaling D2C Brands
$150M+
Capital Freed
70+ Years
Combined Expertise
Combined Expertise
95%+
Reduced Cost
CASE STUDY
How [Brand X] Freed $4.2M in 120 Days
" We didn't change vendors or warehouses. Redefined just helped us make smarter decisions about what to buy, when, and where to place it."
— [Name], CFO, [Brand X]
How [Brand X] Freed $4.2M in 120 Days
The Challenge
$4.5M locked in slow-moving inventory. 3 FTEs managing vendor chaos. Margins eroding from expedited freight.
The Results
↑ $4.2M working capital freed
↓ 27% reduction in cost-to-serve
↓ 60% less time on vendor coordination
Read Full Case Study →
Industries We Serve
Fashion
Apparel
Home Goods
Beauty
Nutraceuticals
Fashion
$150M+
Capital Freed
70+ Years
Combined Expertise
95%+
Reduced Cost
CASE STUDY
How [Brand X] Freed $4.2M in 120 Days
" We didn't change vendors or warehouses. Redefined just helped us make smarter decisions about what to buy, when, and where to place it."
— [Name], CFO, [Brand X]
The Challenge
$4.5M locked in slow-moving inventory. 3 FTEs managing vendor chaos. Margins eroding from expedited freight.
The Results
↑ $4.2M working capital freed
↓ 27% reduction in cost-to-serve
↓ 60% less time on vendor coordination
Read Full Case Study →
Fashion
Home Goods
Fashion
Nutraceuticals
Beauty
Electronics
We're Not Another ERP
We integrate with your existing systems
(NetSuite, Shopify, etc.) and add the
intelligence layer they lack.
We're Not a 3PL
We don't own warehouses. We orchestrate yours making them smarter without forcing you to switch providers.
Why D2C Brands Choose Redefined Over Traditional 3PLs and ERPs
We're Not a 3PL
We don't own warehouses. We orchestrate yours making them smarter without forcing you to switch providers.
We're Not Another ERP
We integrate with your existing systems (NetSuite, Shopify, etc.) and add the intelligence layer they lack.
We're a Decision Engine
Built specifically for D2C brands scaling from $5M to $500M ARR. Not too basic, not too complex—just right
We're a Decision Engine
Built specifically for D2C brands scaling
from $50M to $500M ARR. Not too basic,
not too complex—just right.
Why I Built Redefined Logistics
"Before founding Redefined, I led global logistics at Quince, was SVP at Pitney Bowes, and VP at Office Depot. I saw the same pattern everywhere: Smart, ambitious D2C brands growing fast... but choking on operational complexity."
The tools they had were either too basic (Excel + gut feel) or too complex
(enterprise ERPs nobody uses).
So we built something different: a decision engine that tells you what to buy, when, and where to place it—backed by predictive intelligence,
not just dashboards.
Rajeeb Mohapatra
Founder & CEO
Connect on LinkedIn
"Before founding Redefined, I led global logistics at Quince, was SVP at Pitney Bowes, and VP at Office Depot. I saw the same pattern everywhere: Smart, ambitious D2C brands growing fast... but choking on operational complexity."
The tools they had were either too basic (Excel + gut feel) or too complex (enterprise ERPs nobody uses).
So we built something different: a decision engine that tells you what to buy, when, and where to place it—backed by predictive intelligence, not just dashboards.
Rajeeb Mohapatra
Founder & CEO
Connect on LinkedIn
Common Questions
Most brands start seeing working capital improvements within 90 days. We begin with a diagnostic (week 1), then implement in phases to avoid disrupting operations.
No. We work with your existing setup. We optimize decisions about what to buy, when, and where to place it—no vendor changes required.
We’re a decision intelligence layer that sits on top of your existing 3PLs and WMS. Think of us as the brain that orchestrates everything, not a replacement for what you already have.
We connect with NetSuite, Shopify, ShipStation, Flexport, and 50+ other platforms. If you use it, we likely integrate with it.